Camomilla Milano Franchise Store
New commercial opportunity:
For our premium customers, for customers that want to expand, and
for all customers that believe in the power of the brand, a
Camomilla Milano store franchise is undoubtedly a new and very real
opportunity in the women's fashion accessory market.
SITE REQUIREMENTS
Location:
The shop must be in a town with a population of at least 80,000
people and in an attractive commercial location, i.e. a busy and
very visible place in a shopping area with sufficient window space
(1 or 2) and near other international brand stores.
High street stores:
The store must have a surface area of 60 - 150 m2
(if possible on a single floor).
The ground floor must be at least 60m2 in size (not including the
store room).
Shopping mall or outlet stores:
A surface area of at least 50m2 (not including the store room)
could be suitable if the store occupies a busy, highly visible
position in the mall/outlet.
All rooms/areas in the store must be dedicated entirely to the
Camomilla Store formula, and no other.
AGREEMENT
Commercial formula:
Goods on a sale or return basis
Start-up costs:
The franchisee would be required to pay from €750 to
€1000 per square meter of display space; this figure includes
everything necessary for the launch of the business, i.e.:
• Feasibility study and start-up
advice
• Study and design of interior window
display and external sign.
• Design and execution of decorative
painting on interior walls.
• Construction, supply and installation of
display fixtures.
• Supply and installation of
chandeliers.
• Supply of electronic cash register.
• Supply of full suite of management
software.
• Initial shop floor and window display by
specialist visual merchandisers.
• Periodic window and interior
displays.
• Sales and management training for all
personnel involved.
• Management of stock rotation and supply
levels.
• Support with commercial and reporting
aspects of the business.
• Initial fee and royalties
The following are not included in the start-up costs:
• Flooring (materials + installation)
• Ceilings
• Electricity and water installations
• Air-conditioning system
• Window restructuring, if applicable (e.g. re-glazing)
Initial fee and royalties:
Included in the franchise agreement.
Requisites:
Potential franchisees must be financially solid (sufficient liquid
assets and reliability).
Commercial skills and constant control of store.
Sufficient number of employees.
FRANCHISE PACKAGE
Services offered by Camomilla Milano:
Sales and management training for all personnel involved.
Purchasing management and stock control.
Support with commercial and reporting aspects of the
business.
Company image:
Nationwide assistance from visual merchandising team.
Management system hardware and software:
Included in the start-up costs.
Marketing and promotions:
This is done on a national scale (in-store Radio Camomilla,
website, POP materials, fidelity card) and local geo-marketing
support and advice is provided (open days, events, etc.)
